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Resilience 2021: Bridgewater CEO Featured In Chief Executive Magazine Round-Up

January 16, 2021

In a recent Chief Executive Magazine feature, leaders from across the country shared their experiences in adapting, planning, and persevering as the COVID-19 pandemic emerged and has continued into 2021. In their own words, CEOs share their strategies for staying resilient. Our President and CEO Ronald Hall was one of the executives selected to be in the magazine’s January cover story. Read some of the editorial below.

“For Bridgewater Interiors, the best way to bounce back from a pandemic is to double down on what put the $2 billion maker of automotive seats in its strong position before the virus hit. The Detroit-based manufacturer emphasized flexibility, consistency, and culture, as Bridgewater reopened its plants in Motown and in nearby Warren, Michigan, and soon soared past its pre-Covid-19 heights.

“The best you can do is adopt the mindset that we’ll adapt, improvise and overcome, and to drive that attitude and approach down through our organization,” says CEO Ronald Hall Jr., whose company supplies seating systems for high-profile, high-profit vehicles including Fiat Chrysler’s Ram pickup trucks, the Ford Mustang and the Honda Pilot SUV.

The challenge in establishing resilience is that CEOs don’t know if their companies have it until they need it. While business resilience is easy to define—the ability to bounce back from a profound reversal or change—it can’t be proven until companies are under fire.

Only now, amid the pandemic and the accompanying recession and societal strains, are company chiefs finding out if they’ve truly been successful in establishing resilience.”


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